A WordPress solution for your adblocking audience

Analyse, Communicate and Re-engage with your adblocking audience and win back your lost advertising revenue.

Oriel.io
Oriel.io

What we offer

Oriel.io
In-depth Analytics
Oriel offers the most advanced adblocking analytics in the industry. Within minutes of installation Oriel will deliver real time analytics on your adblocking audience to help understand its impact on your business.
Oriel.io
Messaging
Most adblockers do not object to a reasonable advertising experience, use our customisable messaging tool to reach out and communicate with your adblocking audience.
Oriel.io
Content access control
Protect access to some or all of your valuable content and encourage your adblocking audience to whitelist your website.
Oriel.io
Content delivery protection
Oriel provides patent pending technology to deliver all forms of quality advertising and other web content to 100% of your audience.

In-depth analytics

Get your real stats

Oriel has already collected billions of impressions and statistics on adblocking visitors. Every publisher is different with so many factors contributing to the rate of adblocking on their website: target country, mobile or desktop, the sector you are in, male / female audience and more. So stop guessing and start analysing your real adblocking rates with the most detailed adblocking analytics in the industry.

  • Dashboard
    View our real time dashboard and find out at a glance the number of visitors on your website with and without an adblocker installed. See where in the world your audience is coming from and find out how many adblocking visitors you have re-engaged with your website since you installed Oriel. Statistics will start to flow within minutes of installation on your WordPress powered website.
  • Visitors & Page Views
    Choose the time frame for which you want your analytics and determine precisely the number of unique users who visited your site with and without adblocking software and see the total number of page impressions generated from those visitors. Statistics often show that visitors with adblockers installed view more pages on average than those without!
  • Devices & Countries
    Determine the level of adblocking across Mobile, Desktop and Tablet. See which country visitors have the highest rates of adblocking on your website.
  • Browsers & Operating Systems
    Determine which browsers have the highest level of adblocking and watch for new adblocking trends on Opera, Edge and even Brave. See which operating systems contribute to your adblocking problems.
  • Re-engaged Visitors
    If you are using our Messaging or Content Access Control capabilities, you can establish how effective this has been and determine the number of adblocking visitors who have whitelisted your website as a result.
  • Adblock Segmentation
    Determine if your adblockers are subscribed to "acceptable advertising" used by popular adblockers such as Adblock and Adblock Plus. See how many of your adblockers are using the more aggressive EasyPrivacy List and determine if you need to check your website for issues created as a result.
  • Network Level Adblocking
    With adblocking now happening at a network level from a host of directions including Proxy, VPN, Shine Technologies, Eblocker.com, Xoware and others, Oriel now tracks this kind of adblocking for you to determine the impact on your website.
  • Oriel In-depth analytics
  • Oriel dashboard
  • Oriel In-depth analytics
  • Oriel In-depth analytics
  • Oriel In-depth analytics
  • Oriel In-depth analytics
  • Oriel In-depth analytics
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Messaging

  • Oriel Messaging
  • Oriel Messaging
  • Oriel Messaging
  • Oriel Messaging
  • Oriel Messaging
  • Oriel Messaging
  • Oriel Messaging
  • Oriel Messaging
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Communicate with adblockers

When an adblocking visitor arrives on your website you can present them with a customisable and dismissible message. Use this if you wish to try a polite form of communication with your adblocking visitors about the kind of advertising experience you offer.

  • Dismissible message
    Here we see a dismissible message which, when presented to an adblocker, can be closed and will allow the adblocker continue viewing your website. You can configure many features of this message from the Oriel console, simply click the slider to see more.
  • Customise
    Choose from a range of customisable options including: the message type, position of your message, web pages you want it to appear on, the timing of when you want it to appear and the styling of the message you would like.
  • Message type
    Determine if your messaging is on or off and whether your message is dismissble by adblockers or not. You can also detrmine how often the message displays to individual adblocking visitors such as every page refresh, every 5 mins, every hour, every 12 hours or once a day.
  • Position
    Determine the position of where your message will appear to adblockers, from either the top of the page like a header, the centre of the web page or the bottom of the web page like a footer. Note: centre positioning has been noted to be most effective.
  • Pages
    Determine through the use of powerful inclusion and exception rules the webpages which will show the message you configure. Using these features will allow you to precisely determine what web pages and URL's for your website will display the message you have configured.
  • Timing
    Determine when you message will appear to your visitors when they land on your wesbite or a specified page or pages. It can either be displayed instantly or delayed for a customisbale number of seconds.
  • Text
    Simply enter the heading and sub-heading text for your message along with the customisable button title and, if required, a secondary button which can support a re-direct to another page entirely.
  • Style
    Match the colours and style of your message and buttons with that of your website, along with the font type and sizes.
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Content access control

Control access to your content

When an adblocking visitor arrives on your website you can present them with a customisable blocking message. Unless the adblocker either whitelists your domain or turns off their adblocker they will be unable to access all or part of your website as determined by you, the website owner.

  • Blocking message
    Here we see a blocking message which prevents the adblocker from accessing your content unless they either turn off their adblocker or whitelist your website.
  • Customize
    Choose from a range of customisable options including: the message type, position of your message, web pages you want it to appear on, the timing of when you want it to appear and the styling of the message you would like.
  • Message type
    Determine if your messaging is on or off and whether your message is a blocking message or not.
  • Position
    Determine the position of where your blocking message will appear to adblockers, from either the top of the page like a header, the centre of the web page or the bottom of the web page like a footer. Note: centre positioning has been noted to be most effective.
  • Pages
    Determine through the use of powerful inclusion and exception rules the webpages which will or will not be accessible to adblockers. Using these features will allow you to precisely determine control of what content can be accessed by adblockers right down to a specific URL if required.
  • Timing
    Determine when your blocking message will appear to your visitors when they land on your website or on a specified page or pages. It can either be displayed instantly or delayed for a customisable number of seconds.
  • Text
    Simply enter the heading and sub-heading text for your blocking message along with the customisable button title and, if required, a secondary button which can support a re-direct to another page entirely such as a pay wall, if configured.
  • Style
    Match the colours and style of your message and buttons with that of your website, along with the font type and sizes.
  • Oriel Content Access Control
  • Oriel Content Access Control
  • Oriel Content Access Control
  • Oriel Content Access Control
  • Oriel Content Access Control
  • Oriel Content Access Control
  • Oriel Content Access Control
  • Oriel Content Access Control
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Content delivery protection

  • Oriel Content Delivery Protection
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Your content, your right

As a publisher or content creator, we at Oriel believe strongly in your right to protect the integrity and delivery of all of your web content in the way you intended it to be delivered. If your website includes reasonable advertising and other business critical web content, we provide access to our patent pending technology which will enable you to deliver all your web content, including advertising, to 100% of your audience whether they have adblocking software active or not.

  • Protect your web content
    Through our console you can configure what web content, HTML, CSS and Javascript you wish to protect simply by adding a protected content tag. This tag is then inserted into your website. When a visitor with adblocking or content blocking software is detected on your website this protected tag will be triggered to ensure the integrity and delivery of that content, be it advertising, analytics or other web content.
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Frequently asked questions

  • What is the most popular adblocking software?
    Focusing on ad-blockers which users pre-install, the largest are Adblock and Adblock Plus (ABP), which have been on the market for several years. They are both easy to install and well known as brands, hence the large number of users. However, due to their adoption of “Acceptable Advertising” (see question 2 below) they have started to lose users to other ad-blockers which do not allow any advertising through their systems. Some of the newer adblockers, such as UBlock Origin, have a more aggressive policy blocking analytics and other tracking software being used by publishers by using the Easy Privacy List. Oriel is able to detect and measure if an adblock user has “Acceptable Advertising” and/or “Easy Privacy List” enabled.
  • What is the “Acceptable Ads” Initiative?
    There are a number of desktop and mobile ad-blockers which have adopted the “Acceptable Advertising Initiative” including Adblock Plus and Adblock on desktop and Crystal on IOS. The initiative purports to only let through to a publisher’s site when:
    i) A fee is paid (believed to be in the region of 30% of the revenue the ads generate) in the case of larger publishers; and
    ii) The adverts are “Acceptable” in the eyes of the people behind the initiative. The ad-blockers working with this initiative have published a set of guidelines as to what qualifies as an “Acceptable Ad” but looking at what adverts are actually let through, these guidelines are not always followed.
  • Are there adblockers that don’t have Acceptable Ads?
    The majority of ad blocker users use an ad blocker which allows for adverts to actually be delivered to their users but with an option to disable this feature, which many users are now electing. In addition there are many newer desktop and mobile adblockers, such as UBlock Origin which do not follow the “Acceptable Ads” initiative.
  • What is “Whitelisting”?
    Whitelisting is an option on ad-blockers that are not pre-installed at a browser or network level, i.e. an adblocker that a desktop or mobile user chooses to install onto his browser. The adblocking software gives the user the option to whitelist a publisher that the user is comfortable accessing along with the advertising the publisher is delivering with its content. Whitelisting, in effect, disables the ad-blocker solely in relation to the website(s) the user has decided it will accept advertising from.
  • What browser has the most Adblock users?
    Chrome currently supports the largest number of ad-block users.
  • On what type of devices are the most Adblock users?
    Desktop and laptop devices are currently the highest users of adblocking with mobile significantly lower in Western Europe and the U.S. but growing at over 50% a year. It should be noted that mobile ad blocking rates are equal or even higher than desktop in many Asian countries due to the popularity of UC Browser, a mobile browser which adblocking pre-installed.
  • What is the difference between ABP and UBlock Origin?
    ABP uses a default ad blocking list which blocks adverts called the “Easy List”. ABP also has an option to use other lists if a user so wishes, including “Easy Privacy” which also blocks most analytics and tracking software that publishers use to help deliver relevant content to a user. UBlock Origin has both the “Easy List” and “Easy Privacy” list installed by default.
    Oriel’s analytics are protected from all ad blocking lists and are able to measure if an ad block user is using the “Easy Privacy” list or not.
  • Does Adblock block native ads?
    Whilst it is more difficult for an ad blocker to detect a native advert, they can be blocked so this is not a method to solve the issue of ad blocking.
  • What is an Adblock Browser?
    This is a desktop or mobile browser which has an ad blocker pre-installed so that a user does not receive adverts automatically (unless the browser owner chooses to let certain adverts through their system) without the user having any choice in the matter. Brave is an example of such a browser.
  • Are Oriel’s analytics live?
    Oriel’s analytics update themselves every 10 seconds.
  • Can I access data beyond the top ten countries, browsers and operating systems I can see on the console?
    Oriel’s analytics covers almost all countries worldwide as well as almost every browser and operating system with any meaningful number of users. For a client using any of the paid versions of the analytics, this information can be seen when the data is exported by the publisher.
  • How can I export the data delivered by Oriel’s analytics?
    There is a button next to each of the analytics which gives options to export the analytics to the publisher as a CSV.
  • What percentage of ad blocker users whitelist or disable their ad blocker in response to seeing a polite message?
    We have seen numbers as low as 2% and as high as 11%. Oriel’s clients have had more success placing a message in the centre of the screen rather than at the top or the bottom. Messages with some humour or explanation that the publisher is offering a reasonable advertising experience to be able to offer his content for free to a user also lead to better results.
  • What message would you recommend to use to encourage ad block users to whitelist my site?
    We have a number of suggested messages on our site that have lead to ad blockers whitelisting a website. From feedback we have received from our existing publishers, messages which have a humorous element and those which highlight that the publisher is not delivering annoying or intrusive ads, helps to increase the number of ad blockers who whitelist.
  • Can an ad blocker block my message?
    Oriel uses the same technology to protect the message as it does to protect all of the publisher’s web content. This makes blocking the message impossible without blocking the entire site.
  • How many ad blockers whitelist when presented with blocked content?
    From initial trials with publishers, we have seen @ 40% of ad block users whitelisting a site that presents them with a blocked content alongside an explanatory message.
  • Would you recommend blocking access to my entire website unless an adblocker whitelists my site?
    Usually we would not recommend blocking access to the home page as this is perceived negatively by users. Further we would not recommend blocking useful but not necessarily valuable content such as the contact and support pages on a website. We have measured a rise in the percentage of ad block users whitelisting when content blocking is not applied to the home page on a website. When it is selectively applied to the most valuable content (e.g. recent, newsworthy articles on a news-based website blocked after the first paragraph) the whitelisting rate increases further.
  • Does Content Delivery Protection (CDP) deliver any web content a publisher wishes to show to a user?
    Oriel acknowledges and understands the reasons why ad blocking is increasing and it therefore blocks certain types of annoying and intrusive adverts including: Flash, Pop-ups, Pop-unders and auto-play videos with volume enabled. We will not permit Oriel to be used to encourage poor quality advertising as we believe the longer term solution to ad blocking is through publishers and advertisers delivering a better online advertising experience to all users. Oriel facilitates this by only working with such publishers and advertisers to promote this transition.
  • How does content delivery protection work?
    When a visitor with adblocking software is detected, Oriel software scans the web page for our protected content tags and replaces the blocked content with unblockable content retrieved from Oriel through the publisher's web-server. Oriel’s backend software incorporates a special service responsible for rendering and obfuscating the respective content in such a way that no patterns remain in place, effectively rendering it unblockable. When communicating with the Oriel services, the browser sends the information to the backend for further processing. In order to achieve this, Oriel uses a randomized URL and because of this randomization, the adblocker is unable to determine what type of request this is (e.g. an image, an article, a JSON etc).
  • How accurate are Oriel analytics?
    We continuously compare and benchmark our analytics against industry leaders and are currently seeing between 0.2 - 0.6% deviation in numbers between analytic tools such as Adobe and Google Analytics. Furthermore, because our analytics, unlike Google and Adobe analytics, is not blockable by adblocking software we are in many instances able to provide more detailed information and statistics on such visitors than would normally be available.
  • What about WordPress plugin security?
    Oriel WordPress plugin has been rigorously tested, including a full external security audit, against all common attacks e.g. SQL injections, XSS, CSRF, path traversal, remote file inclusion and more. All communications made between the the plugin and Oriel are all done through HTTPS encrypted connections so no confidential or sensitive information is exposed.
  • Will Oriel WordPress plugin impact my website performance?
    No. The plugin is not running CPU intensive operations and memory load is usually less than 1 MB. The Oriel WordPress plugin does not execute heavy SQL queries, additionally and because the queries results do not change regularly these are cached by the database server so no disk IO increase is expected. On average, the performance impact on page latency is around 5 milliseconds.
  • I am hosting my WordPress with WP Engine. Will Oriel work with this?
    Yes, we also offer a dedicated WP Engine plugin which works seamlessly and exactly as the standard WordPress plugin. Please contact us by email on info@oriel.io for further information.
  • How long is the contract I need to commit to in order to use Oriel?
    We offer a 30-day rolling contract that continues to run unless you terminate it at or prior to the end of any 30-day period.
  • When and how do you invoice for Oriel’s services?
    We issue an automated invoice at the end of every 30-day period. It will segment out the monthly fixed fee depending on which plan you are signed up to in addition to the fee linked to the volume of adverts or other protected content delivered to adblockers using Oriel’s CDP.
  • How do you charge for delivery of protected content using Oriel’s CDP technology?
    We charge a CPM linked price taking into account the following:
    - The number of page views a site generates per month;
    - The ad tech the site is using and wishes to protect (Publisher created tech, Google Analytics,
    - Optimizely, Comscore etc.);
    - The ad blocking rate the publisher has;
    - The mix of countries they are delivering adverts to;
    For clients with over 15 million page views a month we can discuss enterprise arrangements.
  • What do I do if I do not have a company credit card to sign up to Oriel?
    Please contact us by email or through our chat feature to discuss how to set up a payment every 30-days by bank transfer.
  • What should I do if I wish to host Oriel on more than 50 domains?
    Please contact us my email or through our chat feature to establish a bespoke monthly fee based on the total number of sites and the global average level of monthly page views.
  • How do I terminate my agreement with Oriel?
    If you contact us by email with a termination notice we will close the contract and de-activate your site from Oriel at the end of the current 30-day contract you have with Oriel. Alternatively, you may downgade your plan at anytime to a smaller or Free plan if required.

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