Brand guidelines

Introduction

We've created these guidelines to help you use our brand and assets, including our logo, content and trademarks without having to negotiate legal agreements for each use. To make any use of our marks in a way not covered by these guidelines, please contact us at branding@oriel.io and include a visual mockup of intended use.

The Oriel marks include the Oriel name and logo, and any word, phrase, image, or other designation that identifies the source or origin of any of Oriel's products. Please don't modify the marks or use them in a confusing way, including suggesting sponsorship or endorsement by Oriel, or in a way that confuses Oriel with another brand (including your own).

Logo

Our logo was designed to work well on both bright (positive) and dark (negative) back-grounds. No color changes are required when switching from one to another. These are the main versions of our logo.

Spacing

We need to always leave some empty space around it. The minimum amount of empty space (safety area) is a contiguous border around the rectangular area that encloses our logo. Its width and height are equivalent to the size of the "o" letter in our logo. Make sure that no graphic element is ever placed inside the safety area, at any time and in any medium.

Colors

Whenever we need to use a monochromatic version of our logo, we should aim to apply it as a white device on a background that is either black or in one of the colors of the main versions. If that is not possible, backgrounds (monochromatic) can use any color that offers a good contrast. A few good examples are provided below.

Our primary colors include the ones we use in our logo (Oriel blue, Oriel yellow and Oriel green), as well as a complementing grey shade (60% black). They were carefully picked to work well together in pairs, in threes and all together. Always refer to the color codes provided below and do not attempt to re-create the colors independently.

We politely ask that you don't:

  • Use any logos or similar imagery to represent Oriel other than what we provide.
  • Rotate the logo or alter its positioning in relation to the Oriel name
  • Change the colors on any of the logos
  • Overprint or obstruct any part of the logo
  • Add special effects to the logo
  • Use old versions or any other marks or logos to represent our brand

General

By using the Oriel marks you agree to follow these guidelines as well as our Terms of Service and all our rules and policies. Oriel reserves the right to cancel, modify, or change the permission in these guidelines at any time at its sole discretion. For further information about use of the Oriel name and trademarks, please contact branding@oriel.io.

Acceptable logo usage

Oriel colors

Monochromatic use of logo


Download logos and assets

Download Visual Branding Guidelines