Oriel’s patent-pending content protection technology renders desktop, mobile and even ISP ad-blocking ineffectiveLONDON, UK – 26th January 2016 - Oriel Ventures today announces the public launch of its unique SaaS technology which provides publishers with tools to analyse, communicate and re-engage its ad-blocking audiences, protecting their content and advertising revenue.
Private pre-launch trials of Oriel software conducted over the last three months with publishers in the technology, gaming, news, blogging and social media industries have proven successful, with up to 40% of ad-block users opting to whitelist or disable their ad-blocker in exchange for access to ad-supported content. Oriel is now making its software available to the ad-supported global web publishing community.
Aidan Joyce, CEO and co-founder, Oriel, said; “Ad-blocking has rapidly evolved as a consumer response to poor practice in advertising and the tools we offer today provide immediate results for publishers to render ad-blocking ineffective. Our goal is to expand our content protection delivery platform to encapsulate more user-centric needs by fixing what’s wrong with advertising; namely speed of delivery, ad-choice, privacy concerns and safety for users.”
Oriel is the first software platform which provides publishers a complete set of tools to:
- Analyse accurately from a comprehensive range of analytics the true impact of ad-blocking on a publisher's business.
- Communicate directly with adblock users through the presentation of customizable messages.
- Re-engage ad-block users through using Oriel’s content access control and content delivery protection technology which renders ad-block software ineffective.
Globally adblocking grew over 40% last year and now has more than 220 million monthly active users. On mobile the worst affected markets are seen in Asia, in particular India where over 50% of the population use browsers such as UC Browser which have ad-blocking built in.
Founded in 2014 by tech innovator and developer, Aidan Joyce, Oriel Ventures Limited is a joint venture company between Forsage Holdings & Tri-Ant Technologies. The company closed a seed fund investment of €1 million in 2015.
To learn more or to set up a software trial, visit: https://oriel.io/
Founded in 2014, Oriel is the unique and new software service which provides publishers with the tools to analyse, communicate and reengage its adblocking audiences, protecting their content and advertising revenue. For more information, visit https://oriel.io/
About Forsage Holdings Ltd
Forsage Holdings Ltd is a family owned Irish holding company with investments in IT, media & Communications. Forsage’s seed investment fund focuses on working in partnership with startup units who possess new disruptive software technologies and a strong management team which can leverage Forsage’s experience and resources in international product marketing and support.
About Tri-Ant Technologies
Tri-Ant Technologies is a software and intellectual property investment specialist with a deep understanding of new and emerging software technologies. The TriAnt team brings over 40 years of collective experience in the software development industry and takes active board and management positions within each of its high potential startup investments.
Hotwire PR (Caroline Higgins/Katie Tidmarsh)
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